Conference Overview

The Sustainable Development Goals present the defining business challenge and opportunity of our era. The Capital University of Science and Technology (CUST), Islamabad, is organizing the 13th Applied Business Research Conference on April 16, 2026, themed Innovating for a Sustainable Future: The Strategic Role of Business in Advancing the SDGs. The conference provides a vital platform for researchers across disciplines to share insights and experiences, advancing business excellence through the integration of the SDGs into management practice.

Free with Conference Registration Fee (1000rs only):

  • Latest Research software workshops: e.g. Smart PLS, SPSS, AMOS etc.
  • Industry – Academia Research Collaboration: Industrial experts will advise researchers on future research trends
  • Publication in Jinnah Business Review: Following a rigorous review process, selected papers will be published in our HEC-recognized Y-category journal, Jinnah Business Review (JBR), ISSN: 2070-0296.
  • Islamabad Site Seeing Bus Tour: Following the conference, participants from other cities will tour various sites in Islamabad.
  • The conference welcomes submissions of academic papers, practitioner papers, student papers, and research in progress. Core research areas identified for paper submissions are:

Management and Marketing
Leadership Organizational Theory
Industrial Management Supply Chain Management
Strategic Management Organizational Behavior
Corporate Social Responsibility Islamic Marketing
Tourism & Hospitality Management Human Resource Management
Operations Management Negotiation & Conflict Management
Project Management Organizational Development
Marketing & Consumer Behavior Strategic Marketing
Social media & Digital Marketing Services Marketing
Change Management Consumer Behavior
Accounting & Finance
Banking & Finance Financial Systems & Market
Corporate Finance Fin-Tech
Financial Risk Management Behavioral Finance
Financial Reporting Asset Pricing & Investment Analysis
Corporate Governance Islamic Finance
Technology Management
Digital Transformation Strategies Big Data Analysis
Business Analytics Knowledge Management
Integrated Information System Business Intelligence
E-Business / E-Commerce Technology & Innovation Management
Entrepreneurship
Entrepreneurial Management Entrepreneurial Finance
Entrepreneurial Marketing Technology-Based Entrepreneurship
Psychology
General Psychology Clinical Psychology

Where

Capital University of Science & Technology,

Islamabad

When

April 16, 2026

About Us

Capital University of Science & Technology

Capital University of Science & Technology, Islamabad is established by a federal charter and vested with the authority to award degrees at various levels in all disciplines. As per CUST Act, it is a comprehensive Institution which can have faculties including, but not limited to, Engineering, Medicines, Natural Sciences, Management, Computing, Humanities and Arts. Currently, CUST has three Faculties: Faculty of Engineering; Faculty of Computing and Faculty of Management and Social Sciences.

To ensure the acceptability of our graduates in local as well as in foreign institutions, the University has adopted a widely accepted semester system and offers BS, MS and PhD degrees in compliance to the international norms and standards. Further, our academic programs are accredited by the respective accreditation bodies of the country. Research is another area of prime importance at CUST. Research and Development are the crucial tools which countries use to transform their developing economies into developed nations. The advanced degree programs in Banking and Finance, Computer Science and Management Information Systems, prepare young men and women to meet the challenges of the new millennium.

Conference Venue

The conference will take place on the campus of the Capital University of Science and Technology in Islamabad. This university is federally chartered and its programs are accredited by the Higher Education Commission (HEC) of Pakistan. Offering high-quality education across various disciplines including business management, social sciences, computer sciences, engineering, and life sciences, the Capital University of Science and Technology is committed to fostering intellectual contributions through research and knowledge generation initiatives. Its graduates are employed in reputable institutions, actively contributing to academic research domains. The Faculty of Management & Social Sciences at the Capital University of Science and Technology is dedicated to establishing robust research collaborations with academic institutions worldwide.

Conference Committee

Prof. Dr. Muhammad Mansoor Ahmed

PATRON

Vice Chancellor

Capital University of Science & Technology

Professor Dr. Arshad Hassan

Advisor

Dean, Faculty of Management & Social Sciences

Professor Dr. S. M. M. Raza Naqvi

Conference Chair

Department of Management Sciences

Assistant Professor Dr. Syed Arslan Haider

Conference Co-Chair

Department of Management Sciences

Organinzing Team Members

Management, Human Resource Management & Organizational Behavior

Dr. Zunnoorain Khan

Dr. Shazia Faiz

Dr. Robina Yasmin

Dr. Maria Mashkoor

Accounting & Finance

Dr. Jaleel Ahmed

Dr. Anam Tariq

Dr. Iftikhar Janjua

Dr. Zeeshan Ahmad

Projects & Technology Management

Dr. Arif Ud Din

Dr. Syed Arslan Haider

Dr. Shakeel Iqbal

Mr. M. Irfan Mustafa

Marketing, Consumer Behavior & Entrepreneurship

Dr. M. Ishfaq Khan

Dr. Ahsan Mahmood

Dr. M. Sanaullah Shah

Psychology

Dr. Sabahat Haqqani

Dr. Ishrat Yousaf

Dr. Uzma Rani

On-Line Presentations

Dr. Ansir Ali Rajput

Dr. Syed Arslan Haider

CONFERENCE SECRETARY

Mr. Muhammad Umar Toor

CONFERENCE SECRETARIAT

Ms. Rabia Habib

Ms. Sarah Nawaz Malik

Ms. Saddaf Adalat

Syed Farhan Ali

Syed Farhan Ali

For further details please contact:

Dr. Sayyed M. M. Raza Naqvi

Chair, Program Committee ABRC 2026

Office: (+92) 51-111-555-666, Ext: 270. Mobile: (+92) 3009564558

2ndFloor, D-Block, Capital University of Science and Technology

Islamabad Expressway, Kahuta Road, Zone-V, Islamabad, Pakistan

Paper Submission
March 06, 2026
Acceptance of Paper/PhD Proposal
March 18, 2026
Date of Registration
March 30, 2026
Submission of Presentation
April 06, 2026
Conference Date
April 16, 2026
Along with the conference following important activity for Ph.D. Scholars will be taking place:

IMPORTANT EVENT FOR PHD SCHOLARS

CUST Doctoral Consortium

...

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April 16, 2026

Capital University of Science & Technology,
Islamabad, Pakistan

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