The Sustainable Development Goals present the defining business challenge and opportunity of our era. The Capital University of Science and Technology (CUST), Islamabad, is organizing the 13th Applied Business Research Conference on April 16, 2026, themed Innovating for a Sustainable Future: The Strategic Role of Business in Advancing the SDGs. The conference provides a vital platform for researchers across disciplines to share insights and experiences, advancing business excellence through the integration of the SDGs into management practice.
The conference welcomes submissions of academic papers, practitioner papers, student papers, and research in progress. Core research areas identified for paper submissions are:
| Management and Marketing | |
| Leadership | Organizational Theory |
| Industrial Management | Supply Chain Management |
| Strategic Management | Organizational Behavior |
| Corporate Social Responsibility | Islamic Marketing |
| Tourism & Hospitality Management | Human Resource Management |
| Operations Management | Negotiation & Conflict Management |
| Project Management | Organizational Development |
| Marketing & Consumer Behavior | Strategic Marketing |
| Social media & Digital Marketing | Services Marketing |
| Change Management | Consumer Behavior |
| Accounting & Finance | |
| Banking & Finance | Financial Systems & Market |
| Corporate Finance | Fin-Tech |
| Financial Risk Management | Behavioral Finance |
| Financial Reporting | Asset Pricing & Investment Analysis |
| Corporate Governance | Islamic Finance |
| Technology Management | |
| Digital Transformation Strategies | Big Data Analysis |
| Business Analytics | Knowledge Management |
| Integrated Information System | Business Intelligence |
| E-Business / E-Commerce | Technology & Innovation Management |
| Entrepreneurship | |
| Entrepreneurial Management | Entrepreneurial Finance |
| Entrepreneurial Marketing | Technology-Based Entrepreneurship |
| Psychology | |
| General Psychology | Clinical Psychology |
Capital University of Science & Technology,
Islamabad
April 16, 2026
Capital University of Science & Technology, Islamabad is established by a federal charter and vested with the authority to award degrees at various levels in all disciplines. As per CUST Act, it is a comprehensive Institution which can have faculties including, but not limited to, Engineering, Medicines, Natural Sciences, Management, Computing, Humanities and Arts. Currently, CUST has three Faculties: Faculty of Engineering; Faculty of Computing and Faculty of Management and Social Sciences.
To ensure the acceptability of our graduates in local as well as in foreign institutions, the University has adopted a widely accepted semester system and offers BS, MS and PhD degrees in compliance to the international norms and standards. Further, our academic programs are accredited by the respective accreditation bodies of the country. Research is another area of prime importance at CUST. Research and Development are the crucial tools which countries use to transform their developing economies into developed nations. The advanced degree programs in Banking and Finance, Computer Science and Management Information Systems, prepare young men and women to meet the challenges of the new millennium.
The conference will take place on the campus of the Capital University of Science and Technology in Islamabad. This university is federally chartered and its programs are accredited by the Higher Education Commission (HEC) of Pakistan. Offering high-quality education across various disciplines including business management, social sciences, computer sciences, engineering, and life sciences, the Capital University of Science and Technology is committed to fostering intellectual contributions through research and knowledge generation initiatives. Its graduates are employed in reputable institutions, actively contributing to academic research domains. The Faculty of Management & Social Sciences at the Capital University of Science and Technology is dedicated to establishing robust research collaborations with academic institutions worldwide.
PATRON
Vice Chancellor
Capital University of Science & Technology
Advisor
Dean, Faculty of Management & Social Sciences
Conference Chair
Department of Management Sciences
Conference Co-Chair
Department of Management Sciences
Chair, Program Committee ABRC 2026
Office: (+92) 51-111-555-666, Ext: 270. Mobile: (+92) 3009564558
2ndFloor, D-Block, Capital University of Science and Technology
Islamabad Expressway, Kahuta Road, Zone-V, Islamabad, Pakistan
Capital University of Science & Technology,
Islamabad, Pakistan